Overview

Before, during and after your event-what you say (and how you say it) matters.

Perfect for event leads, comms teams, and anyone managing messaging across departments or channels.

Course Description

This training course on Event Communications equips participants with the skills to effectively plan and execute communication strategies for events. You will learn how to create compelling messages, manage media relations, and utilize digital platforms to enhance event visibility and engagement. The course covers best practices for pre-event promotion, on-site communication, and post-event follow-up. Ideal for event planners, marketing professionals, and communication specialists, this course offers practical insights and hands-on experience to ensure your events leave a lasting impression!

Learning Objectives

• Learn how to communicate effectively with various audiences
• Learn how to identify which audiences to communicate with throughout an event
• Identify what channels and communication mediums are most effective and efficient
• Gain skills in communication with media contacts
• Master the art of crafting pre-event promotional messaging
• Craft effective on-site communication
• Utilize post event communication to improve events and overall impact

Compliance and Certification Requirements

There are no course pre-requisites. This course is delivered in a 3-hour session and is available as e-learning and as an instructor-led session. It is designed to fit into busy production schedules.

Audience

This course has been built for event planning and management professionals, those in charge of event planning and management