Overview

Say the Right Thing – When it Matters Most.

Designed for PR professionals, communications leads, crisis teams, and senior decision makers – anyone who needs to communicate clearly and confidently during a crisis.

Course Description

In today’s fast-paced and interconnected world, organizations must be prepared to handle crises swiftly and effectively. This comprehensive training course on Crisis Communications equips participants with the essential skills and strategies needed to manage communication during a crisis. Enhance your ability to communicate effectively under pressure. Build confidence in managing media and public perception. Strengthen your organization’s reputation and resilience. Join us to develop the skills and confidence needed to navigate any crisis with poise and professionalism.

For best outcomes, participants should have access to  their company organizational chart, communication channels, and have the ability to be a decision maker.

Learning Objectives

• Understand the fundamentals of crisis communications and its importance.
• Develop a crisis communication plan tailored to your organization.
• Learn how to identify and assess potential crises.
• Master the art of crafting clear, concise, and effective messages.
• Explore techniques for managing media relations and social media during a crisis.
• Practice responding to real-life crisis scenarios through simulations.
• Gain insights into post-crisis evaluation and recovery strategies.

Compliance and Certification Requirements

There is no prerequisite training for this training. This course is presented as a 4-hour e-learning session or as an 8-hour instructor-led session.

Audience

This course is designed for Public Relations Professionals, Corporate Communication Managers, Crisis Management Teams, Executives and Senior Leaders. It will be valuable training for anyone responsible for managing communication in times of crisis.