Amir Beardsley, M.S. is a behavioral science professional specializing in applied behavior analysis (ABA) and the application of behavioral principles within organizational and care-oriented settings. He holds a Master of Science in Applied Behavior Analysis and focuses on how behavior, environment, and systems influence decision-making, habits, and outcomes.

In addition to his formal training, Amir brings a unique lived perspective shaped by his background as a cowboy poet and retired professional bull rider.  This experience informs his understanding of risk, resilience, discipline, and performance under pressure. Within the True Friends, Inc. practice, he supports organizations by identifying behavioral patterns and systemic factors that impact safety, engagement, and sustained performance, using evidence-based and ethically grounded behavioral strategies.

Ashley Baham is a highly skilled communications and marketing professional with over two decades of experience. As Strategic Communications Manager at Three Six Zero Industries, Ashley utilizes her creativity in collaboration with her strategic plans that drive growth and customer engagement across industries.
With a keen eye for creative strategies and a deep understanding of digital marketing, Ashley has consistently delivered impactful campaigns that elevate brand presence and drive measurable business outcomes. Her decades of experience have been filled with successful marketing and business development campaigns and initiatives. From trade event planning, social media marketing, to graphic design, Ashley is known for her ability to craft engaging and impactful campaigns.
Ashley holds a bachelor’s degree in marketing from Louisiana State University. She is actively involved in several local organizations such as Baton Rouge Industrial Group. Her work has been recognized for excellence in design and digital communications.
Inspired by a passion for telling an organization’s story, Ashley gives her all to every project she comes across

Olivia Blackstock is a dynamic communicator and strategist with a passion for helping organizations tell their stories with clarity and impact. As Director of Strategic Communications & Public Relations at Three Six Zero Industries, she blends creativity with data-driven strategy to elevate brands, engage audiences, and deliver measurable results.
With experience across engineering, tourism, education, and corporate sectors, Olivia has led campaigns that drive growth, boost visibility, and build lasting connections. Whether developing communication strategies, crafting digital content, or managing multi-platform campaigns, she’s known for her collaborative approach and ability to turn ideas into action.
Olivia holds a bachelor’s degree in mass communication from Louisiana State University and her master’s in mass communication from the University of Florida. Actively involved in professional organizations, Olivia serves on the board for Central Chapter of the Public Relations Association of Louisiana. She is actively engaged in her local community working with local non-profits such as Hogs for the Cause and Raintree Children and Family Services. She’s an experienced communicator and has been recognized for excellence in digital communications and fundraising initiatives.
Driven by a love for storytelling and a commitment to meaningful engagement, Olivia brings both heart and precision to every project she leads.

Aholibama Castañeda González (they/them) is a dynamic leader in technical production, safety management, and performing arts operations with over 17 years of experience across Mexico and the United States. Currently serving as Director of Production at Ballet Hispánico in New York City, they oversee all technical and logistical aspects of performances, tours, and special events, while ensuring regulatory compliance and cultivating a safe, efficient environment for artists and staff.
A graduate of the David Geffen School of Drama at Yale University with an MFA in Technical Design & Production, Aholibama has held pivotal roles at institutions such as Lincoln Center for the Performing Arts, the Fisher Center at Bard College, Mexico’s National Theater Coordination and International Cervantino Festival. Their career spans a rich array of leadership in production management, from overseeing multi-stage outdoor festivals and national tours to managing teams of over 100 technicians.
Their work is grounded in equity and collaboration, blending a rigorous technical foundation with a passion for artist-centered support. Bilingual in Spanish and English, Aholibama is also a certified safety professional with training in OSHA 30, SPRAT, and a paramedic degree.
They are a recipient of prestigious awards including the William J. Reynolds Award for Excellence in Theater Safety (Yale), the KM Fabrics Technical Production Award (USITT), and the Pierre-André Salim Prize (Yale), recognizing their artistry, professionalism, and enduring commitment to community and innovation in the performing arts.

Erik Beardsley brings a rare, multidisciplinary background to corporate wellness—combining decades of real-world systems leadership with evidence-based yoga and nervous-system regulation practices.

Before entering wellness consulting, Erik spent much of his early life working in high-risk, high-responsibility environments. He began his career as a professional farrier and blacksmith, working with performance horses and veterinarians where precision, calm decision-making, and respect for complex biological systems were non-negotiable. He later worked as a hunting guide in the Rocky Mountains, where managing risk, reading people under stress, and maintaining psychological safety in unpredictable conditions were essential. These experiences shaped Erik’s systems-based approach to human performance long before it had a name.

Erik holds an interdisciplinary Master of Science integrating rural sociology, plant science, and soil science, reflecting his belief that human health, organizational culture, and operational outcomes are interconnected systems—not isolated variables. This framework carried him into a 30-year career with the U.S. Department of Agriculture, including his final years at National Headquarters, where he served as a public-private partnership negotiations specialist, working at the intersection of government, business, and community stakeholders.

During this same period, Erik became a certified yoga teacher, deepening his focus on nervous-system regulation, stress resilience, and sustainable performance. Yoga, for him, is not a fitness trend—it is a practical, evidence-aligned tool for improving focus, emotional regulation, recovery, and workplace safety. He has since integrated yoga, breathwork, and mindfulness into programs for professionals, caregivers, seniors, and organizations seeking preventative, drug-free approaches to wellness.

As founder of True Friends, Inc., Erik applies a client-centered, preventative model that supports cognitive development, stress regulation, and long-term wellbeing for individuals and organizations alike. His work emphasizes psychological safety, adaptability, and practical strategies employees can use immediately—on the job and at home.

Today, Erik works with organizations to design corporate wellness and safety-aligned programs that reduce burnout, improve resilience, and support healthier decision-making under pressure. His approach is grounded, pragmatic, and informed by a lifetime of working where systems either function—or fail—with real consequences.

Erik’s guiding principle is simple:
Sustainable performance begins with regulated nervous systems, clear thinking, and environments where people feel safe, respected, and supported.

Abby Holovach is a passionate Environmental, Health, and Safety (EHS) professional with diverse experience spanning environmental compliance, hazmat and waste management, emergency spill response, and regulatory program implementation. She is known for finding creative, effective ways to help organizations achieve their compliance goals and foster continual improvement.

Her career has included a range of impactful roles, including Environmental Compliance Manager for a heavy equipment dealer and fabricator, Environmental Investigator at the Texas Commission on Environmental Quality (TCEQ), EHS & Waste Director at a hazardous material response and transfer facility, and Program Manager for Spills, Tanks, and Environmental Management Systems at a joint reserve military base.

Beyond her professional work, Abby is deeply involved in the EHS community. She currently serves as the Region III North Area Director for the American Society of Safety Professionals (ASSP), VP of Communications for the ASSP Southwest Chapter, and Assistant RVP of Communications for Region III. She is also the founder of DFW Environmental Pros, a free, no-strings-attached networking group for environmental professionals in the Dallas Fort Worth area.

Abby brings a strong sense of purpose to her work, grounded in realistic positivity, consistent grit, teamwork, and a clear moral compass. She believes these values are essential for success — especially in the environmental and safety field.

If you’re looking for flexible, affordable services, expert guidance, or extra support in navigating environmental compliance, Abby is ready to help.

Bryan Huneycutt is a respected voice in the global live entertainment safety community. His background includes decades of experience in operations, incident response, and leadership development across major productions—from Disney Parks to international tours and 700,000-attendee music festivals.

He currently serves as Vice President of Operations (North America) for Halo Solutions and is the founder and principal consultant of HuneyBadger. Bryan is a board member of the Event Safety Alliance and a contributor to ESTA’s Technical Standards Program, where he advocates for clear, compassionate safety practices.
Known for his steady presence, Bryan facilitates with empathy, precision, and deep field experience. His work supports clients navigating high-stakes environments with an approach that is both strategic and human.

With more than 27 years of experience in sales and communications, Betsy brings a dynamic blend of strategic insight, relationship-building, and creative problem-solving to every client engagement. Her career began in advertising, where she quickly stood out for her ability to translate data into high-performing campaigns for both local and national brands. Known for her skill in building lasting client partnerships and driving consistent growth, she was soon promoted to Director of Strategic Sales.
In that role, Betsy led with a people-first mindset—mentoring her team, cultivating a high-performance culture, and guiding strategy that consistently delivered results. Her journey continued as Director of Business Development at an award-winning communications and public relations agency, where she played a central role in acquiring new clients and building strategic partnerships that fueled agency growth.
Betsy’s breadth of experience gives her a keen ability to understand what clients truly need—and to craft custom strategies that help them stand out and succeed. Her leadership, creativity, and unwavering commitment make her an invaluable partner for organizations looking to elevate their communications and drive meaningful growth.
Betsy holds a bachelor’s degree in public administration from the University of Mississippi. Alongside her corporate accomplishments, she is passionately dedicated to making a meaningful community impact. Through her company, she has supported several nonprofit organizations, notably serving six years on the Board of Directors for the Dyslexia Association of Greater Baton Rouge (DAGBR) and mentoring students for the past three years at Gardere Community Christian School. Her passion for giving back is woven into her professional philosophy, strengthening both the businesses and communities she serves.

Nick van Baggen, RN is a healthcare professional and life safety instructor specializing in Basic Life Support (BLS), Heartsaver®, CPR, AED, and First Aid training for workplace, healthcare-adjacent, and community audiences. With a practical, instruction-focused approach, Nick delivers evidence-based training that emphasizes preparedness, confidence, and effective action within the scope of trained responders. His work supports organizations seeking reliable, high-quality life safety education that strengthens emergency readiness and workforce capability.